In honor of Women’s Entrepreneurship Day, we’re featuring seven women entrepreneurs worth watching this year. We were inspired after reading Enterpreneur Magazine’s 50 Most Daring Entrepreneurs of 2018. These women are ones to for innovation, inspiration, insight and excitement. They prove that focus, resilience and patience are the keys to success when venturing out on your own.
#1 and #2: Jen Rubio and Steph Korey
If you’re a road warrior you’ve heard of the fantastic Away battery-enabled suitcases. Unlike their competitors (e.g. Raden) that fell by the wayside when airlines required batteries to be removed from suitcase, Away pivoted with a new product and offered customers a way to swap original batter modules with easily removable ones for free. They also updated their product based on the new functionality.
#3: Tammy Sun
When parenting and work are more closely aligned than ever these days, Carrot has been fighting for more benefit coverage for parents for decades. Sun build Carrot’s software to help companies include fertility treatment as part of their benefits packages. She says that “the future of work and of fertility are closely aligned.” Companies in financial services, retail and high tech have all taken notice and become Carrot clients offering these services to employees.
#4: Misha Nonoo
Company: Misha Nonoo
Similar to other fashion brands, Misha used to have extra inventory at the end of the season. Looking for a way to avoid this costly fashion industry standard practice, she turned the industry inside out and upside down. Her business does everything on-demand with clothes ordered, produced, shipped and delivered in just five days. She jumped all in with no back-up plan and focused on a core 8-piece collection. That Easy 8 collection now accounts for 80% of her revenue.
#5: Fatima Goss Graves
Company: Time’s Up Legal Defense Fund
As the Co-Founder of the Time’s Up Legal Defense Fund, Goss Graves did so to help women in need after the momentum of the #MeToo movement began. To date the fund has raised $22 million and assembled a network of 700 attorneys, but there’s still work to do. Goss Graves says she and her team are working to activate their supporters and continue to raise funds from private donors who give $5 or $10 at a time.
#6: Nayrouz Talaat
When I turned 15, I couldn’t wait to get into driving classes then get my permit and ultimately my license at 16. I now know that’s a luxury that women in other countries don’t have or are just beginning to experience. Talaat learned to drive in 2001, at the age of 20, in Egypt and could not find a school that would teach her with a female instructor. Male instructors made her feel uncomfortable and unsafe. She turned to her uncle and then had an idea for a business. Direxiona is a driving school that teaches only women to drive and has all female instructors. It currently operates in 12 neighborhoods across Cairo and has started to attract Saudi women who take lessons while on vacation visiting the country.
#7: Marcia Kilgore
Company: Beauty Pie
This serial entrepreneur is the founder of Bliss Spa and Soap and Glory. Her latest venture, Beauty Pie, gave her a chance to tackle beauty with a new price point. She developed high-end products, forego the traditional 1,000% mark up and sold them at drugstore prices. To avoid resellers from profiting off her prices, she implemented purchase caps. They start at $100 of product per month, per person which helps keep her mission pure, even if it sacrifices overall sales.